Personal branding is about you. It’s about bringing the personal into your work world. It’s about showing who you are. Entrepreneurs, business owners, influencers and freelance contractors, amongst others, can all benefit from having their own distinctive personal brand.
By putting yourself out there in the right way you attract those who resonate with you, your people or your tribe. Even more importantly it’s a way of attracting your perfect client. When people know something about your personal life they are often more likely to trust and connect with you.
So how much is too much sharing? Some people don’t mind who is watching and are happy to bare their souls for all to see. For the rest of us we like to find a balance between what is private and what is public. The scales are often not equal though, some of us share more than others and that is okay; it’s about you being you and being comfortable with what the world sees.
Ultimately the goal is that your clients and your tribe learn enough about you to decide if they like you and want to do business with you.
So how do we can get ourselves seen without sharing too much of ourselves?
Once you’ve decided to work with me as a personal branding photographer the first step is a detailed consultation to help me learn about you and what you want from your personal branding session. Then I create a session plan; part of this plan includes a list of photographs which might look something like this…
- Working at desk on laptop, two monitors open showing plans and an excel spreadsheet
- Curled up in comfy chair reading books to show your passion for learning
- Sitting at desk talking on the phone with diary open and a cup of coffee
- Kitchen making coffee and getting a snack
- Packing a large tote bag and heading out to the car for meeting with a client
- Meeting with client in café, both with coffees and going over plans on the table
This is just a very small snippet of what your personal branding photos might include. I work closely with you to make sure you’re happy with the plan every step of the way which also includes details of what to wear, how to get prepared and lots of information to guide you through the entire process.
I am passionate about what I do and my goal is to help you look and feel confident in photos by creating a personal brand that is easily recognised and ultimately builds trust and connection with your clients.
If you’d like to know more reach out by clicking here to arrange a time to chat